Alexis Anderson is the Senior Director of Communications at GroundFloor Media. Her career in public relations has spanned more than a decade, specializing in national media and influencer relations programs, crisis communication and issues management and message development. Her client experience includes Orange Leaf Frozen Yogurt, Door to Door Organics, 34 Degrees, Oskar Blues Brewery, Earth Balance, Qdoba, Kashi Company, Karisma Resorts and many more. More than ever before, Alexis believes having a robust issues management and response messaging platform in place is critical for the long-term success of brands based on the 24/7 news cycle and the always-on nature of social media. Facts and statements can be wildly misrepresented in a matter of moments, leaving companies and business leaders with a very short window to choose and commit to the best course correction. This could not be more true for the rapidly growing essential oil industry, which faces threats from multiple angles on a daily basis due to incorrect misconceptions, competitor undermining, misinformation and government regulations.
Alexis earned a bachelor’s degree from the University of Colorado at Boulder, Colo. Originally from Los Angeles, Alexis happily resides in Denver with her husband, young son (with a baby on the way) and their rambunctious collie/lab.
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